全国城市大牌
National Urban Billboard
27 年
户外发展历程
100 +
城市的执行团队人员覆盖
3780000 +
自有户外媒体资源储备
16000 +
媒体资源供应商
996 万M²
媒体资源经营面积
深度挖掘受众户外行为轨迹，分别从消费者的出行、工作、生活和娱乐场景布局“大户外”媒体矩阵 。
Deeply explore the outdoor behavior trajectory of the audience, and layout the "big outdoor" media matrix from the consumer's travel, work, life, and entertainment scenes.
通过 27 年的户外发展历程 ，现已具备 16000 余家媒体资源供应商，966 万平米的媒体资源经营面积 ，全国 100+个城市的执行团队人员覆盖 ，利用 其独创的户外媒体超市的商业模式，现已成为中国领先的户外传播集团 ，致力于为客户提供最专业的户外媒体解决方案。
Through 27 years of outdoor development, Dayu Media Group has more than 16000 media resource suppliers, covering a media resource operation area of 9.66 million square meters. The execution team members are distributed in more than 100 cities across the country. By utilizing its unique outdoor media supermarket business model, Dayu Media Group has become a leading outdoor communication group in China, committed to providing customers with the most professional outdoor media solutions.
27 年
户外发展历程
100 +
城市的执行团队人员覆盖
3780000 +
自有户外媒体资源储备
16000 +
媒体资源供应商
996 万M²
媒体资源经营面积
PG娱乐传媒集团是中国最早对户外行业做深入理论与实证研究的公司 ，首创中国最大的户外媒体超级市场和分时户外发布模式 ， 从三个方面全方位为客户提供整合营销方案 。
Dayu Media Group is the earliest company in China to conduct in-depth theoretical and empirical research on the outdoor industry. It pioneered the largest outdoor media supermarket and time-sharing outdoor publishing model in China, providing customers with integrated marketing solutions from three aspects.
理论支持
Theoretical Support
以品牌传播与定位理论为根基 ，输出实战方法论 ，打造科学高效的户外传播解决方案
Rooted in brand communication and positioning theories, we deliver practical methodologies to develop scientific and efficient outdoor communication solutions.
PG娱乐在涨潮时抓住机遇乘风破浪，将工作模式升级为客户提供“品牌顾问 + 户外传播整体解决方案”的3.0 模式 ，并且开创性地提出“好的产品 + 好的定位 + 好的渠道+好的传播 = 好的品牌”的独特价值主张 。
Dayu seized the opportunity to brave the waves at the rising tide, upgraded the working model to provide customers with the 3.0 model of "brand consultant + outdoor media expert", and pioneered the unique value proposition of "good product + good positioning + good channel + good communication = good brand".
